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The B2B Conversion Podcast
The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
Episodes
19 episodes
Episode 19: The power of community in CRO
In this episode, Kirsty chats to Abi Hough from UU3. Listen now and learn:· Why building a community is essential for every brand· How community insights can influence your CRO s...
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Season 1
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Episode 19
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47:58
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Episode 18: How copywriting can make (or break) your conversion metrics
This episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions.Listen to learn:Wh...
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52:06
Episode 17: Is digital experience optimization the new CRO?
In this episode, Kirsty Dawe is joined by Natalie Thomas, Director of Strategy at The Good. They discuss why digital experience optimization is the new CRO and why every part of the journey is equally important. Plus how to understand what conv...
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43:19
Episode 16: Why website personalization is the must-have to go from ABM to ABX
Kirsty and Jon Clarke from leading marketing agency, Transmission, discuss the need to shift from traditional Account Based Marketing into a more focused Account Based Experience strategy.In this episode you'll learn:The need to s...
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Season 1
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Episode 16
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37:57
Episode 15: The skills B2B marketers need to be successful in CRO
Kirsty and CRO expert Patricia Behre discuss how to create a matrixed CRO strategy to support multiple divisions within your business and the skills B2B marketers need to embark on their CRO journey.
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Season 1
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Episode 15
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36:56
Episode 14: Why you'll fail if you don't play the long game
Kirsty Dawe was joined by Haley Carpenter, founder of CRO agency Chirpy. They discuss which research methods are a must in B2B and why using and measuring the right metrics will shape your success.
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Season 1
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Episode 14
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48:25
Episode 13: How to get technically prepared for CRO
Kirsty Dawe was joined by Ginny Forshaw to talk about why SEO and CRO should work side by side. Offering technical advice to help prepare for a successful CRO strategy.
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Season 1
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Episode 13
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34:57
Episode 12: Tools and techniques to get buy-in for your CRO strategy
Kirsty Dawe was joined by Daniel Jones to talk about how you can start your CRO journey, and how to get buy-in from your board team.
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Season 1
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Episode 12
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32:16
Episode 11: How to get tactical with your experimentation strategy
Kirsty Dawe is joined by Ben Labay, CEO at CRO agency Speero. They talk about the importance of a customer-centric experimentation strategy and how you can build it into your business culture no matter the size of your business.
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Season 1
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Episode 11
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40:48
Episode 10: Why CRO is the missing piece to your PPC strategy
Kirsty Dawe is joined by Louis Halton Davies the PPC and CRO expert joins us to talk about how CRO can elevate your PPC strategy, how you can use GA to close the gaps in your data, and why building trust between a brand and a buyer starts from ...
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Season 1
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Episode 10
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48:49
Episode 9: Getting personal on your website
In this episode, Kirsty Dawe is joined by Mia Rodgers, from Acumatica, to discuss the power of using the right language across your website, how to drive a culture of experimentation, how to nail your value proposition, and she also shares some...
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Season 1
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Episode 9
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33:27
Episode 8: The evolution of the digital journey
Kirsty Dawe was joined by Jon Busby from award-winning agency Twogether, discussing how the B2B online journey has changed over the last few years, the role personalization and ABM play in converting more, and the impact creative teams working ...
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Season 1
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Episode 8
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48:47
Episode 7: Conversion secrets B2B can learn from B2C
In this week's episode, Kirsty Dawe was joined by Richard Robinson from Similarweb to discuss the maturity gap between B2B and B2C and how both sides are tackling Conversion Rate Optimization differently (and what B2B marketers need to be doing...
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Season 1
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Episode 7
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28:39
Episode 6: Using behavioral psychology to drive conversion in B2B
Kirsty Dawe was joined by Nick Mason, CEO and Founder of Turtl to discuss how behavioral psychology can drive engagement, conversion rate optimization strategies, intrinsic vs extrinsic motivation in B2B, and how Turtl and Webeo will be leverag...
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Season 1
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Episode 6
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40:58
Episode 5: Creating a smarter marketing strategy with CRO
In this episode Kirsty Dawe was joined by Richard Robinson from SimilarWeb to discuss how Conversion Rate Optimization is helping B2B marketers build smarter marketing strategies. They talk about CRO as a long game with many incremental changes...
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Season 1
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Episode 5
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30:35
Episode 4: How to start your B2B CRO journey
In this episode Kirsty Dawe was joined by Richard Thomas from Stryker to discuss how to use the data already at your fingertips to start your B2B CRO journey and the positive impact it has on the buyer journey. They also touch on the main diffe...
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Season 1
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Episode 4
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30:07
Episode 3: Behavioral personalization
In this episode, Kirsty Dawe was joined by Regpacks Samantha Avneri to discuss how personalization drives conversion in B2B. Kirsty and Samantha specifically talk about behavioral personalization and how this can really accelerate the B2B buyer...
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Season 1
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Episode 3
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28:14
Episode 2: Using data to drive decisions
In our second episode, Kirsty Dawe continues the conversation with Conversion Rate Optimization expert Phil Cave. Kirsty and Phil discuss where you should start your B2B CRO programme and what insights you should unpick to get your business on ...
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Season 1
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Episode 2
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31:13
Episode 1: Understanding CRO with expert, Phil Cave
In our first episode, Kirsty Dawe speaks to Conversion Rate Optimization expert Phil Cave. Phil has over 20 years of marketing experience and has been helping businesses improve their on-site conversion since 2006. Kirsty and Phil discuss the i...
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Season 1
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Episode 1
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21:45