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The B2B Conversion Podcast
The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
The B2B Conversion Podcast
Episode 7: Conversion secrets B2B can learn from B2C
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Kirsty Dawe
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Season 1
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Episode 7
In this week's episode, Kirsty Dawe was joined by Richard Robinson from Similarweb to discuss the maturity gap between B2B and B2C and how both sides are tackling Conversion Rate Optimization differently (and what B2B marketers need to be doing to catch up to our B2C counterparts!) Touching on the hottest new tech with AI and ChatGPT and how we should be using it to accelerate our CRO campaigns.