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The B2B Conversion Podcast
The B2B Conversion Podcast
Latest Episodes
Episode 19: The power of community in CRO
In this episode, Kirsty chats to Abi Hough from UU3. Listen now and learn:· Why building a community is essential for every brand· How community insights can influence your CRO s...
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Episode 18: How copywriting can make (or break) your conversion metrics
This episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions.Listen to learn:Wh...
Episode 17: Is digital experience optimization the new CRO?
In this episode, Kirsty Dawe is joined by Natalie Thomas, Director of Strategy at The Good. They discuss why digital experience optimization is the new CRO and why every part of the journey is equally important. Plus how to understand what conv...
Episode 16: Why website personalization is the must-have to go from ABM to ABX
Kirsty and Jon Clarke from leading marketing agency, Transmission, discuss the need to shift from traditional Account Based Marketing into a more focused Account Based Experience strategy.In this episode you'll learn:The need to s...