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The B2B Conversion Podcast
The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
The B2B Conversion Podcast
Episode 16: Why website personalization is the must-have to go from ABM to ABX
June 26, 2024
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Kirsty Dawe
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Season 1
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Episode 16
Kirsty and Jon Clarke from leading marketing agency, Transmission, discuss the need to shift from traditional Account Based Marketing into a more focused Account Based Experience strategy.
In this episode you'll learn:
The need to shift from traditional ABM into a focussed ABX strategy.
Why we need to focus on the complete customer journey and experience to drive revenue for our organizations.
What is at stake for businesses that don’t invest in personalization
How to reach the utopian LTV CAC of 3:1