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The B2B Conversion Podcast
The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
The B2B Conversion Podcast
Episode 4: How to start your B2B CRO journey
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Kirsty Dawe
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Season 1
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Episode 4
In this episode Kirsty Dawe was joined by Richard Thomas from Stryker to discuss how to use the data already at your fingertips to start your B2B CRO journey and the positive impact it has on the buyer journey. They also touch on the main differences between B2C and B2B and how B2B needs to take a leaf out of the B2C book to convert more onsite leads.