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The B2B Conversion Podcast
The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
The B2B Conversion Podcast
Episode 11: How to get tactical with your experimentation strategy
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Kirsty Dawe
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Season 1
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Episode 11
Kirsty Dawe is joined by Ben Labay, CEO at CRO agency Speero. They talk about the importance of a customer-centric experimentation strategy and how you can build it into your business culture no matter the size of your business.