The B2B Conversion Podcast

Episode 8: The evolution of the digital journey

July 04, 2023 Kirsty Dawe Season 1 Episode 8
The B2B Conversion Podcast
Episode 8: The evolution of the digital journey
Show Notes

Kirsty Dawe was joined by Jon Busby from award-winning agency Twogether, discussing how the B2B online journey has changed over the last few years, the role personalization and ABM play in converting more, and the impact creative teams working together with AI has on conversion.