The B2B Conversion Podcast

Episode 5: Creating a smarter marketing strategy with CRO

April 18, 2023 Kirsty Dawe Season 1 Episode 5
The B2B Conversion Podcast
Episode 5: Creating a smarter marketing strategy with CRO
Show Notes

In this episode Kirsty Dawe was joined by Richard Robinson from SimilarWeb to discuss how Conversion Rate Optimization is helping B2B marketers build smarter marketing strategies. They talk about CRO as a long game with many incremental changes to ensure maximized results and conversion uplift.