The B2B Conversion Podcast
Episode 4: How to start your B2B CRO journey
March 28, 2023
Kirsty Dawe
Season 1
Episode 4
Episode 4: How to start your B2B CRO journey
The B2B Conversion Podcast
More Info
Share
The B2B Conversion Podcast
Episode 4: How to start your B2B CRO journey
Mar 28, 2023
Season 1
Episode 4
Kirsty Dawe
In this episode Kirsty Dawe was joined by Richard Thomas from Stryker to discuss how to use the data already at your fingertips to start your B2B CRO journey and the positive impact it has on the buyer journey. They also touch on the main differences between B2C and B2B and how B2B needs to take a leaf out of the B2C book to convert more onsite leads.
In this episode Kirsty Dawe was joined by Richard Thomas from Stryker to discuss how to use the data already at your fingertips to start your B2B CRO journey and the positive impact it has on the buyer journey. They also touch on the main differences between B2C and B2B and how B2B needs to take a leaf out of the B2C book to convert more onsite leads.