Episode 1: Understanding CRO with expert, Phil Cave

In our first episode, Kirsty Dawe speaks to Conversion Rate Optimization expert Phil Cave. Phil has over 20 years of marketing experience and has been helping businesses improve their on-site conversion since 2006. Kirsty and Phil discuss the importance of AB testing, data-driven decision-making, and how to optimize your B2B website to be as good as your best salesman.